The Department of Continuing Education (DCE) recently organized a one-day workshop focused on Digital Marketing, held on April 20th, 2024, specifically for students enrolled in BCA, BIT, and BE. Computer programs, the workshop aimed to bridge the gap between technical expertise and marketing acumen in the digital realm. Industry experts delivered keynote addresses, enlightening attendees on the symbiotic relationship between technology and marketing in the contemporary business landscape.

Throughout the day, participants engaged in hands-on sessions, delving into various digital marketing strategies such as SEO, social media marketing, content creation, and analytics. Guided by seasoned professionals, students explored real-world case studies, gaining practical insights into crafting effective marketing campaigns. Interactive discussions and Q&A sessions provided a platform for networking and knowledge exchange, fostering a collaborative learning environment. As the workshop concluded, participants departed equipped with invaluable skills and a deeper understanding of leveraging digital platforms for strategic marketing purposes, marking a significant milestone in their educational journey.

In summary, the Digital Marketing workshop organized by Department of Continuing Education represents a significant step towards empowering future technologists with the knowledge and skills necessary to thrive in the digital age. With technology and marketing becoming increasingly intertwined, initiatives like these play a crucial role in shaping the next generation of digital leaders.