Public information cell plans, develops, puts into place and evaluate information and communication strategies that present an organization to the public, clients and other stakeholders. It also promotes good information, directs and coordinates the various public affairs programs of the college, integrates the college’s communications and public relations programs and initiatives into a cohesive effort that conveys a consistent message in support of its mission, strategic goals, and objectives, and serves as strategic advisor to the college management with respect to communications and public affairs initiatives.